MICHAEL GROSSMAN | Freelance Copywriter | Brooklyn, NY
Email: Iam[at]mikegrossman[dot]co
I am a freelance copywriter and strategist with seven years of experience working with brands in comics, cartoons, comedy, gaming, and advertising. I have worked on everything from designer toy prototypes and product packaging to educational games, character design, and end-to-end franchise development. My passion is working alongside innovative brands that drive our culture forward as they invest in next-generation storytelling and mediums.
Freelance Copywriter, 2015-present
CLIENT HIGHLIGHTS:
WinDoor (Original ComicBook Writing & Character Creation): Currently writing 60 pages of comics for high-end window manufacturer to promote internal brand marketing efforts and sales training directives.
HIJINX Ice Cream (Script Social Content) Wrote scripted social content Tik Toks for CPG start-up focusing on Gen-Z and Millennial influencers.
Jazwares (Sales & Marketing Copy) Wrote copy for point of sale touchpoints and refined product messaging for marquee retail brands like Halo, Crayola, and Cabbage Patch Kids.
Artemis Financial Advisors (Website Copy, UX, Brand Update): Led branding refresh and redesign of a boutique advisory firm, oversaw copy development, web page design, and informational architecture.
Mid-Day Squares (Scripted Social Content): Wrote social content for startup CPG food brand, video releases garnered upwards of 14.1k views and drove social account growth.
Litterati App (Sales & Marketing Collateral): Led copywriting and design direction on marketing deck for companies outreach to cities across the US. Collateral has helped drive in 6-figure revenues for company.
Litterati (UX Copy & Prototyping): Built a high-fidelity prototype for app’s Head of Product to test onboarding screen flows and in-app copy across different users cases. Wrote microcopy, helper copy, and brand copy.
EarthHero (Social Comic Writing): Wrote and led creative direction for a short comic for climate change focused app that inspires users to change their habits to lower their carbon footprint.
The Urban Legend Comics (Consulting, Copy, Editorial): Wrote proposals, marketing material, and provided consulting and editorial support for humanitarian-focused comic book franchise. Project is currently in review for a streaming deal in Europe.
Junior Achievement (UX Copywriting): Wrote 100 pages of content and copy for educational online game Retire4Real, which we were able to complete successfully under an extremely tight timeline.
Dinosaur Financial Group Holdings (Operations, Brand Consulting) Managed operations across a broad spectrum and provided advice on creative, logos, and marketing materials for broker-dealer with presence on 3 continents.
ADDITIONAL EXPERIENCE
Co-Creator/Writer, The Goofy Froot Company, 2015-present
MANAGEMENT & DESIGN:
Co-Created The Goofy Froot Company with artist Maxwell Travers.
Developed and designed character IP, products, branding, apparel, street art murals, digital art, and curated pop-up events around the country.
Featured on Giphy and every social platform with over 94 million views.
Characters appeared in the Kevin Smith movie (Jay & Silent Bob: Reboot, 2019).
Released first NFT collection in February 2020 on Rarible and Opensea.
Currently developing an NFT comic book project with Charged Particles
WRITING WORKS:
Wrote and published Ripe Off The Page, 28-page original comic book, art by Maxwell Travers.
Currently in production, Not So Super Dave, 90-page graphic novella, art by Adam Quinones.
Writer, Producer, Performer 2017-present
Wrote viral late-night style comedy for child actors Alexa Swinton (Emergence, ABC) and Maxim Swinton (Little Big Shots, NBC) for duo’s Youtube channel with over 78,000 views.
Produced short animation, “Secret Service: A White House Love Story,” official selection at three film festivals.
Wrote and performed stand up at Gotham Comedy Club and Broadway Comedy Club in Manhattan.
Education
Tulane University - Bachelor of Arts History, 2011
Code Academy - Chatbot Development, 2020
Parsons Univ. - Streetwear Immersive, 2019
General Assembly - UX Design Immersive, 2019
Actor’s Connection - Voice Over For Animation, Paul Liberti, 2019
Gotham Writers Workshop NYC - Video Game Writing with David Kuelz, 2019
American Comedy Institute, One Year Intensive - Stand Up, Improv, Acting, Sketch, Late Night, Pilot Dev, 2017-2018
Skills
User Interviews, Prototyping, Wireframes, Figma, InVision Studios, InDesign, Copyediting, Proofreading, Scrivener, Facebook Ad Manager, Twitter, Instagram, LinkedIn, Squarespace, WordPress, AdWords, Google Analytics, Shopify, MailChimp, InfusionSoft, Microsoft Office, Excel, Public Speaking, Emojis.